The online world is full of biased and altered information. In this uncertain world, if you don’t pay attention to your online reputation, your business can sink. Thankfully, you can work on your online reputation management in five simple steps.
The digital market is very uncertain due to most of the content on the internet being consumer generated. At times, this user-generated content can tarnish even a well-established brand’s image; forget about small-scale businesses with limited reach. In the online world, businesses cannot expect to survive by just owning a website or creating profiles on social media platforms. They need to take time for online reputation management to keep a close tab on reputation threats and opportunities.
When talking about reputation threats and opportunities, I mean negative and positive content affecting your brand’s reputation. If not done regularly, you might miss some warning signs and will get to know about the impacts only after full effects such as falling sales, dropped search engine rankings, unhappy customers, etc.
Now, if you are ready to take control of your online reputation management, here are five simple steps for you:
1. Regular monitoring
Search your business frequently in different search engines and monitor the online reviews submitted by your customers. Flag inaccurate reviews and take required steps to remove them or to reply to them appropriately.
2. Rapid-response plan
Create a rapid-response plan for any reputation crises created. Some of the potential reputation crises include a defamation case by a disgruntled customer, ill-advised comment by an employee and a customer service problem that might draw the attention of the media, amongst others. These incidents need immediate response from you or your online reputation management team.
3. Effectively utilize social media properties
With the increasing social media usage, engagement on these platforms is no longer a choice for online businesses, rather a requirement. To build a strong online reputation, you need to use different social media properties to showcase your business and your talent.
4. Collect positive online reviews
Today, most customers trust online reviews when purchasing any product or service. Even a one-star increase in a business’s rating on directories or business listing sites can boost your revenue. Therefore, it is essential for you to cultivate as many positive online reviews as you possibly can.
5. Work on your content marketing strategies
Content marketing is not just posting blogs, as most businesses may think. Content marketing is a combination of different tasks such as posting blogs, press releases, website content, guest posts, infographics and case studies, to name a few. Content marketing is fundamental to a strong online reputation management, which businesses need to use wisely.