Boost Your Website’s Potential: Website Redesign to Entice More Customers!

Perhaps you notice shoppers leaving mid-transaction more frequently than before – that might indicate redesign attention!

What is Website Redesigning?

Website redesign refers to improving and updating an existing website’s appearance, functionality, and content. It involves rethinking and reorganizing the site’s structure, navigation, design, and user experience to better meet the target audience’s needs and achieve specific goals. 

The reasons for which businesses redesign their websites are:

• low conversion rate
• high bounce rate
• poor user experience
• non-responsiveness
• being outdated
• not being SEO-friendly

Website redesign aims to make the website more user-friendly, visually appealing, accessible, and effective in delivering its intended message.

As your business grows, the importance of a website redesign can’t be understated. Whether undergoing a larger rebranding project or simply wanting a better user experience, website design is the cornerstone of any successful marketing and brand image strategy. With a website redesign, you can draw in more traffic, create a more substantial presence for your brand, and, ultimately, generate more leads. 

Ensure you’re investing in a website overhaul that will make a lasting impression and help your business reach its full potential.
Research shows that 50% of consumers believe website design is a key factor in a business’s overall brand – topdesignfirms. Your website is an image of your company and the products you offer, so it’s essential to get it right. A well-designed website sends a positive message to potential customers, while an outdated or poorly designed website can send the wrong message. With the right strategy and tools, your website can be an effective tool for growing your customer base.

Why Redesign a Website?

Are you looking to give your website a makeover and take it to the next level? Then a redesign is your answer! With a few simple tweaks, you can take your website to the next level and make it stand out. 

Get ready to make a lasting impression with a website redesign!

Your business goals will be the main factor in deciding the scale of your website redesign. Whether you’re simply updating your branding with a new color palette and some fresh photos or migrating to a content management system for more functionality and customization options, there’s no limit to what a website redesign can do for your business. You can create a website that supports your business goals while leaving a lasting impression on your customers if you take the right approach. When TYKMA Electrox combined a website redesign with an SEO campaign, they saw an incredible improvement in monthly leads – 314% – sixthcitymarketing. This demonstrates that with the right strategy, a website redesign can immensely impact your business. 

Uncover the critical objectives of a redesign project and understand what it takes to bring your goals to life. 

Let’s explore the most common objectives to help you better visualize your redesign goals and what you’ll need to do to reach them.

1. You want to rebrand your business website

As websites expand and evolve, it’s essential to maintain a consistent look and feel across the user experience. Oddly structured pages or clashing fonts can confuse visitors; even subtle differences like changed navigation menus can lead to frustration. Establishing brand guidelines is valuable for ensuring coherence – covering elements such as color palettes, font types & sizes, and button styles.  

This step will ensure that webpages are accessible and build trust with your audience in the long run!

Remembering that people form an impression of your brand within just a few seconds is essential. Recent studies suggest it takes viewers 5 seconds to form an opinion of your brand – TaylorAndFrancisOnline. Therefore, it’s vital to make sure that the first impression you give is a positive one.

2. Driving more traffic to your site

A website redesign can significantly improve the user experience and overall functionality of a site, which can drive more traffic to it. A well-executed redesign can make a site more visually appealing, easier to navigate, and more optimized for search engines, all of which are crucial factors for increasing traffic and attracting new customers

To ensure the visibility of your website on search engine results, enhance your SEO visibility through effective blogging. Studies have found that incorporating a blog into your content strategy increases the likelihood of your website ranking highly by 434% – hubspot. 

When writing blog posts, use keyword research to understand which words are commonly used in searches related to your website. Then, incorporate them into your titles, headers, body copy, and meta descriptions. Doing so will help improve your website’s visibility on search engine results.  Long-tail keywords are especially useful in this process, as they have been reported to have a click-through rate that is 3-5% higher than generic searches – SmartInsights. This means that by including more specific words in your website content, you can potentially increase your content’s traffic.

Connecting relevant blog posts and website pages is the key to advancing your material. Search engine bots and human users can use this to help them make the most of their journey through your website’s unique stories.

If you want deeper SEO optimization capabilities during creation, consider using CMS Hub by HubSpot. This includes its tools or third-party systems like Google Webmaster Tools or SEMRush if integration is necessary.

3. Converting more visitors into leads

If you want to capitalize on the high visitation levels your site is experiencing, craft a conversion strategy that will engage and convince them to become customers. Through practical design elements tailored for your target audience, communicate who you are and what products or services you offer to make a meaningful connection with potential leads.

The latest research shows that up to 46% of customers pay more for products and services from trusted brands – SalsifyDigital. Creating a user experience that makes visitors feel confident and secure about their purchases is essential. By providing a positive experience, you can convert more visitors into customers and build loyalty for your brand.

4. Adding functionality to your site

Maintaining a high-functioning website is essential for a successful online presence. Research reveals that slow loading speed is not the only reason visitors tend to leave websites. Other factors, such as non-responsive design (73.1%), bad navigation (61.5%), or outdated design (38.5%), can also contribute to visitors’ dissatisfaction – Elementor. It is critical to ensure that your website meets the highest accessibility and user-friendliness standards. Keeping up with changing current trends in web design necessitates quick adaptation. This ensures front-end visitors have an intuitive interface and enables a smooth workflow for backend teams managing operations.

Supporting site growth requires more than just a platform – it needs built-in capability and flexibility for external software integration. To ensure your website reaches its full potential, you need an intuitive tool that optimizes content filters with advanced functionality.

5. Optimizing your site for mobile visitors

Optimizing your website for smartphone devices is an essential thing to do. Mobile search was the most commonly used form of organic searching in 2019. Popular search engines are tailoring their experiences to optimize for phone use, prioritizing mobile-friendly pages at the top of results when users Google from a smartphone. According to HubSpot, 93% of people have left a website due to it not displaying correctly on their devices. Therefore, businesses should ensure their websites are optimized for desktop and mobile devices to provide a positive user experience and maximize reach potential with customers!

You can use Google PageSpeed Insights and Google Search Console to optimize your site for mobile phones.

When building your website, it is essential to take a mobile-friendly approach. You can rely on responsive platforms like CMS Hub and Squarespace to provide you with the best of both worlds – stunning aesthetics on any device! 

However, if you choose an option like Wix, ensure all elements are rearranged accordingly. Hence, visitors have seamless experiences regardless of their devices.

Ready to Redesign Your Website?

Website redesign services are more than just an investment of time and money – it’s a worthwhile endeavor that can help your business reach its online potential. By taking the necessary steps to realign with overall strategy objectives, you’ll be well-positioned for higher conversions, increased visibility in search rankings, and improved user experiences.

Companies spend 5-10% of their annual marketing budget on rebranding – crowdspring. An intelligent investment in website redesign services can help you achieve the most out of your budget and ensure your business remains competitive.

Are you ready to give your website a modern makeover? Look no further than Webfume! Our experienced experts will work with you to create a stunning, up-to-date website that will make jaws drop. With the latest technologies and digital trends, you will surely attract more customers and grow your business. Contact us today, and let’s get started!