Earning $42 for every $1 spent- mailmodo? Yes! This is possible with email marketing. Email marketing is one of the top digital marketing strategies that can return $ 42 for every $ 1 invested. 

Nothing can beat the potential of email marketing to make a business successful. If you’re underestimating the power of this digital marketing strategy, then trust me, my friend; there is a lot to discuss! 

Email marketing strategies are essential for businesses of all sizes as they help you reach out directly to your potential customers. Today, we’ll explore 21 proven tips and tactics to help supercharge your email campaigns and get more bang for your buck this coming year. So if you desire to earn the most out of every penny invested in email outreach, keep reading!

Email Marketing Strategy- What’s The Celebration About?

Email marketing is about connecting with your customers and engaging with them meaningfully. It’s not just about sending out emails. Instead, it’s about creating an email strategy that celebrates each customer’s journey with your brand. Through email, you can communicate special offers, updates on new products, or even share stories that’ll bring your customers a smile. Email marketing helps you create an ongoing relationship with your customers and encourages them to return.

The fact to consider is that 89% of marketers use email marketing as the primary source for generating leads- Cloudways. This emphasizes the potential email marketing has to uplift your business. Therefore, it’s vital to have an effective email marketing strategy in place.

So, what’s the celebration about? It’s about bringing joy to your customers through email and building a lasting connection.

How Can an Email Marketing Strategy Help Your Business?

Excited about this? For sure, you are! Each of you is here to break all the barriers to your success. Right? Then let’s discuss what email marketing has got for you!

• An effective email marketing strategy can help your business maintain a strong customer connection, build relationships, and generate more revenue. 
• By utilizing email campaigns, you can efficiently and effectively reach out to your target audience and provide them with relevant information to keep them engaged. 
• You can craft emails to promote products and services, send out newsletters, and develop loyalty programs to reward customers for their loyalty. 
• Additionally, professional email marketing can increase website traffic and generate leads.
• A well-planned email marketing strategy can increase customer engagement, loyalty, and ROI.

According to research, the number of email users is predicted to be about half the world’s population by 2023- Statista. The best thing is you can reach this vast audience just through emails.

Consider the benefits email marketing brings to your business and keep reading to apply the necessary techniques and tactics to craft an effective email marketing strategy.

Top Tips For Crafting A Winning Email Marketing Strategy

A successful email marketing strategy requires careful planning, thoughtful content, and consistent execution. Once crafted, it can generate an ROI of 4400%- Campaign Monitor. 

To craft a plan that will set your business up for success, it’s essential to consider the following email marketing tips:

• Never buy or rent a list. Invest your time in building relationships. Don’t use shortcuts!
• Build an email list by gathering customer contact information via free ebooks, newsletter sign-ups, etc.
• Segment the list into targeted groups. 
• Write compelling subject lines that grab the reader’s attention. 
• Craft content that is relevant and valuable to customers. 
• Make sure the emails are visually appealing with a clear call to action. 
• Utilize A/B testing to find the best-performing emails. 
• Monitor click-through rates and open rates to measure success. 
• Automate emails to save time and increase efficiency. 
• Track results and adjust tactics as needed.
• Leverage personalization to increase engagement and loyalty.
• Establish a consistent schedule for sending emails.

The tips above are just the summary of the strategies we will discuss further. Let’s proceed without any more delay!

Strategies for Making Your Email Campaigns Successful

Now is the time to grab a cup of coffee and play soft music in the background because we’ll dive into the crux of this blog. Compared to social media marketing, email marketing is relatively straightforward. It’s the best way to achieve a permanent customer base. To ensure the victory of your email campaigns, there are specific strategies that you can implement. Let’s see what we’ve got for you!

Cleanse Your Email List

To ensure successful email campaigns, cleanse your email list every 6- 12 months. This means:

1. Removing any inactive or invalid emails from your contact list.
2. Reviewing your email list regularly. 
3. Removing any contacts that have not been active in the past six months.
4. Updating contacts which have changed their email address or opted out of receiving your emails.
5. Consolidating any duplicate entries that may have been created over time.
6. Adding new connections as you acquire them.

Scrubbing out all the irrelevant contacts will reduce the bounce rates and help you gain a positive response. LinkedIn states that sending emails only to the subscribers who have opened or clicked any of your mail in the past six months can reduce the number of emails that end up in the spam folder.  

Make sure to include these tips in your checklist.

Design Emails for Maximum Impact

When it comes to successful email campaigns, design is everything. Ensure your emails have a solid visual impact and use colors, fonts, and images that stand out. Also, make sure that your CTA is clear and easy to read.

Don’t stuff in too many colors and visuals. The simpler, the better. It’s better to use email marketing software such as Omnisend or MailChimp to assist you with great designs and email marketing automation!

Include Visuals & Imagery

Visuals are a great way to stand out in a crowded inbox. Use visuals to tell a story and emphasize important points. Incorporate visuals relevant to your email’s content and ensure they are high quality. Great visuals help to draw in the reader and grab their attention. Try using visuals that allow readers to remember your message and become permanent clients.

Improve Your CTA Performance

Your CTA is essential to your email. Make sure it’s clear, visible, and easy to understand. 

1. Use actionable words like “ Get Started” or “Let’s Go” to ensure your customers know what to do. Button CTAs work best, with an average CTR of 5.31%- mix panel.
2. Ensure that your CTA stands out from the rest of the email by making it bold and using a complementary color. 
3. Use visual cues and icons to draw attention to the CTA and make it more compelling. 
4. Finally, include a CTA at the end of your email to remind readers of the offer. Doing this will help ensure that your customers take action and convert.

Write The Subject Lines That Grab Attention

Your email subject line should be attention-grabbing. It is the first thing your readers will see, and 47% of them will only open your emails solely based on subject lines- Optin Monster. So, you need to create a comprehensive subject line that concisely delivers the crux. Let’s see how?

• Use exciting words and phrases to stand out in their inbox and make them want to open your emails.
• Be as specific as possible when crafting your email subject line. 
• Use keywords related to your message and tell the customer what to expect. 
• You can use an intriguing phrase, question, or statement to make your email stand out. 
• Remember to keep it short and to the point. The ideal length is up to 50 characters.
• Use language to draw their attention and make them want to click.
• Avoid using “ free,” “ percent off,” “ help,” and “ reminder” in your subject lines. These words are found to be harming open rates- Un bounce.

Subject lines must be prominent and eye-catching. Also, use a preheader below the subject line to give the readers an insight into your mail.

Email Signature

A branded email signature with your company logo and contact information can help build customer trust and make your business stand out. 

A signature gives customers an easy way to contact you if they need help or have questions. You must include a call-to-action in your signatures, such as a link to your site or social media page. This practice can drive additional engagement. 

Also, adding your picture in your signature can give a more personalized experience. Signs with a photo get 32% more replies than those without it- CriminallyProlific. 

Incorporating these tactics into your email marketing strategy can create a more engaging customer experience and boost your business.

Unveil Your Latest Releases

Keep your customers updated with your latest products or services. Showcase new releases and let them know about any upcoming products or services you have in the works. You can use the special events and celebrations to introduce new items. Make sure to introduce at most seven products at a time. Introducing many products at a time can make the experience overwhelming. Also, integrate links to your products to make access easier.

Remind Customers of Forgotten Goods

There are many reasons why people may abandon their carts. A great email marketing strategy is to re-engage with those clients and convince them of the power of emails.

• You can use email campaigns to suggest related items to those the customer has already added to their cart. For example, you could email various complementary things that would go well with the items they have already chosen. This would encourage them to complete their purchase and add extra items to their cart. 
• You can also highlight discounts or promotions related to the items in the customer’s cart. This will convince them to purchase items they were considering but may have overlooked. 
• Ensuring your emails are personalized and tailored to the customer’s interests is essential for a better user experience.

Offer Discounts & Promote Sales

Offering special discounts and deals is an effective way to entice customers and drive more sales. Emails with discount offers have an eight times higher chance of making sales than those without discounts- Snov.io. 

Consider providing exclusive discounts to loyal customers or even offering discounts for referrals. You can also use email campaigns to promote flash sales or limited-time offers. 

Use eye-catching subject lines to get your customers’ attention and make them more likely to open your emails. With the right strategy, special offers and discounts can increase engagement and sales.

Share Customer-Generated Content

Be sure to incorporate customer-generated content into your email marketing campaigns. 

Share customer reviews, photos, and stories to showcase your appreciation for their feedback and contributions. According to research UGC ( User Generated Content) causes a 73% increase in CTRs- WebPurify. 

Encourage customers to join the conversation by asking for their opinions and ideas. You could reward customers for their involvement with exclusive discounts or special offers. 

Show customers you value them by responding to their comments and feedback personally and on time. You can create an authentic and trustworthy connection by providing a platform where customers can interact with your brand.

Integrate Social Media Platforms

Consider integrating your social media platforms to ensure your email campaigns reach the right people. This will help you broaden your reach, enabling you to engage with customers across multiple channels. By integrating your social media platforms into your email campaigns, you will be able to build more meaningful relationships with your customers and increase the overall effectiveness of your campaigns.

Target Your Audience with Segmentation

Segment your audience so you can send targeted emails to specific groups. For example, a book shop cannot recommend sci-fi novels to comic lovers and vice versa. Therefore, segment your audience according to age, interests, demographics, etc.

• By segmenting your audience, you’ll be able to create targeted emails explicitly tailored to the needs and interests of each of your customer groups. 
• You can also use segmentation to test different email strategies and determine the most effective for your customer groups. 
• With segmentation, you can provide more relevant content and offer more personalization to ensure that your emails resonate with your customers.

Segmenting your audience can help optimize your email marketing campaigns to maximize their effectiveness and drive greater customer engagement. Plus, segmentation can increase the revenue by 760%- campaign monitor, which will surely bring success to your business.

Re-Engage With Lost Followers

Re-engaging with lost followers is an effective way to increase your reach and customer base. Try creating an email campaign with special offers or discounts only available to those who have not recently interacted with your brand. Incorporate engaging visuals, videos, and content to make the message more attractive and memorable. It’s better to win back lost customers because of the most return with lifetime loyalty.

Personalize Your Emails

Personalize your emails to make them more relevant and engaging. As 71% of consumers claim personalized experiences influence their decision regarding email interaction- Forbes. 

• One way to personalize your emails is to include the customer’s name in the subject line. For example, “Hey [Name], Let us help you get the most out of your purchase!” This will make customers feel appreciated and encourage them to open the email. 
• You can also tailor your content based on customer preferences, such as past purchases or interests. For example, if a customer has recently bought a new pair of shoes, you can email them helpful tips on caring for them. 
• You can also add personalized offers and discounts to engage customers further. This will make them feel valued and encourage them to shop more with your brand.

Use the tips above to create a personalized experience for your readers!

Focus on the best time to send emails

The best time to send emails relies on the type of email you’re sending. For example, promotional emails are most successful when sent during non-peak hours, such as early or late evening. 

On the other hand, transactional emails should be sent during peak hours when people are more likely to be checking their inboxes. 

To get the most out of your emails, test different times and days to see which yields the best results. 

Optin Monster suggests that the best time to send emails is between 10 am and 11 am, while 50% of marketers claim there is no perfect time to send emails- DataBox. 

Create a schedule to ensure you send emails at optimal times. This can help you build a loyal following and increase the open rate of your emails.

Test and Tweak with A/B Testing

A/B testing can help you measure the performance of different versions of your emails to determine which one resonates the best with your target audience.

• You can compare metrics such as open rates, click-through rates, and conversions to determine the success of each version. 
• Then, you can use the data collected to refine and improve your emails’ content, design, and layout. 

Testing different aspects of your emails ensures that your marketing campaigns are successful and engaging.

Measure Metrics and Tracking Performance

Keeping track of performance is essential to measure success and pinpoint areas of improvement. The same is the case with email campaigns. You need to analyze the performance of your email campaigns strictly. 

• This includes tracking metrics such as open rate, click-through rate, bounce rate, and unsubscribe rate. 
• You should also analyze the performance of each email as well as the overall performance of your campaigns. This will help you pinpoint areas to improve and optimize your campaigns for better results.
• Additionally, testing different content and tactics can help you improve the performance of your emails and find the right approach for your audience. 

Tracking your email performance and adjusting it can ensure your campaigns perform their best.

The Fewer, the Better – Email Frequency

Focus on quality over quantity. It’s essential to maintain the right balance between frequency and content. Avoid sending too many emails, as this could overwhelm customers and make them less likely to engage. Instead, focus on sending emails when it’s necessary. Ensure the content is relevant, concise, and to the point. This way, customers won’t feel bombarded by emails but will be likelier to open, read and act on the message.

Automate Campaigns for Maximum Efficiency

Automated campaigns can help you schedule campaigns to be sent at the right time and to the right people. You can also customize the messages and track their effectiveness. This way, you can ensure your campaigns reach their target audience. 

Automation also helps you save time and money while achieving maximum efficiency. You can use automation to create the perfect customer journey and increase conversions. Currently, 51% of companies use automation for email marketing- Email Monday. This strategy is highly beneficial and reduces your work to a bare minimum.

Optimize for Mobile Devices

This strategy is very crucial to adopt. 80% of emails that are not mobile-friendly end up in the trash- Cloudways. You don’t want your email to have this sad ending. Right? Therefore, optimizing your emails for mobile devices has to be on your checklist. This tactic will help you reach more people and increase your open rates. 

• When you optimize your emails, it’s essential to use a responsive design that ensures your emails look fabulous no matter what type of device they’re viewed on. 
• Prefer using the fluid grid to ensure your images, text, and other elements fit perfectly on any size device. 
• Make sure to use more visible font sizes, shorter paragraphs, and other techniques that help make your emails more readable and engaging on mobile devices.

More than half of the population uses mobile phones to view emails. Therefore, optimizing emails for mobile devices is essential for a fabulous user experience.

Run Contests & Giveaways

Finally, use contests and giveaways to reward customers for loyalty. For example, offer special discounts or exclusive offers to customers who have been with your brand for some time. You can also offer giveaways to customers who have made multiple purchases from you. This will appreciate your customers for staying loyal and show that you value their membership. 

WRAPPING UP

Email marketing is a powerful element for businesses of all sizes. You can increase customer engagement, generate more revenue, and build customer relationships. Webfume offers a professional email marketing service that can help you maximize your ROI. Our experienced digital marketers are well-versed in the best email marketing techniques. You can trust that we will handle your email campaigns with skill and expertise. With the help of Webfume’s email marketing services, you can create and optimize an effective email marketing strategy to help you reach your goals.